At Lost Locals Media, we love diving into projects that blend passion with profession, and our collaboration with Cowhorse Couture (CC) was nothing short of that! In the world of Marketing Western Fashion, this small business is where the worlds of horses, fashion, and art come together.
The Artist Behind the Brand
Kirby, the the artist behind the scenes at CC, crafts unique, custom designs by hand. Her work honors the hardworking individuals and the athletic equines of the Cow/Ranch/Cutting Horse world, translating their spirit into wearable art. Each piece of clothing isn't just apparel; it's a canvas showcasing the lifestyle of the industry.
Our Project with Cowhorse Couture
For this venture, we teamed up with Kirby to elevate her brand through:
Professional Photography: We captured the essence of her clothing line with lifestyle, product, and behind the scences photography that highlighted the beauty, quality, and effort of each garment. The images were designed to resonate with her target audience, showing the apparel in its natural environment - from the barn to the arena.
Commercial Video: Alongside the photos, we produced a dynamic video that not only displayed the clothing and the grit of Cowhorse Couture. This video was crafted to engage viewers, showcasing the passion behind the brand and the functionality of the clothing.
The Impact
The results were clear and impressive. After our collaboration, Kirby's subsequent clothing release saw a significant sales increase compared to previous drops. The secret? Consistent, eye-catching, and quality advertising content that perfectly showcased her artistic vision and the functional elegance of her designs.
Letting Artistry Shine
Our goal was to let Kirby focus on what she does best - being an artist. By handling the photography and video production, we allowed her to continue designing while we took care of bringing her vision to a broader audience.
If you're a small business owner with a unique product or story, let Lost Locals Media help you capture and communicate your brand's essence. Whether through photography, videography, or a blend of both, we're here to help your business not just be seen, but truly experienced.
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