Working with the amazing team at The Doghouse Salon in St. Helens, Oregon, has truly been a dream come true! For any dog owner, groomer, or dog enthusiast, you know that a fantastic grooming experience can greatly benefit both pets and their humans. We had the opportunity to collaborate with the new owners of The Doghouse Salon on an exciting rebranding project that was both challenging and incredibly rewarding. So, here is a Behind the Scenes Look at the New Rebrand!
With the new ownership came a refreshing vision for The Doghouse Salon, previously known to the St. Helens community as Vinne's Doghouse. Our mission was clear: revitalize their brand to mirror their love for dogs and establish a welcoming environment for their clientele. This involved rolling up our sleeves for a complete graphic rebranding, starting with a modern logo that features the owners’ two adorable dogs, Roxy and Rosie.
Our rebranding journey extended far beyond just the logo. We aimed to create additional branding elements that would reflect the playful and lively character envisioned by The Doghouse team. The colors and typography we selected embody the bubbly, clean spirit of the salon, transforming it into a delightful destination for both dogs and their owners needing a professional groom in Columbia County, Oregon. For instance, we used a bright shade of teal or coral that resonates with clean fresh water, matches their new interior paint jop, and a friendly, bubbly font that is easy to read and inviting.
To capture the unique client experience at The Doghouse, we conducted a photoshoot, resulting in a large collection of stunning behind-the-scenes and branding photos. The imagery not only showcases the clean and caring environment inside but also emphasizes the top-notch grooming services delivered by the skilled Doghouse staff. For example, we photographed our dog Zella getting a bath and blow out, a poodle mix getting with a stylish haircut, and a shitzu getting pampered, all highlighting the expertise of the groomers.
As the new owners were eager for a fresh start, we got right to work! We developed everything from a full rebrand with an expansive logo kit and social media graphics to Nail Trim and Loyalty Cards and a commercial advertisement. Each piece we crafted contributed significantly to enhancing their business's image and advertising power.
The owners of The Doghouse are longstanding clients of ours, and we have always enjoyed working with them. When we found out they were taking over this business and starting a new adventure, we knew we could help them start off on the right foot. They are already professionals in their field of taking the absolute best care of your dogs; we just wanted to make sure they look great while doing it and show the world how great they are at their job.
Our partnership with The Doghouse Salon has been an inspiring journey that reflects our shared love for dogs, creativity, and community. We're excited about the salon's new look and can't wait to see how it helps elevate their presence in St. Helens and Columbia County! A heartfelt thank you to The Doghouse and their fantastic team for trusting Lost Locals Media with this significant transformation. If you find yourself in the area or in search of a dog groomer who genuinely cares, The Doghouse Salon is the place to go.
Let’s continue to keep those tails wagging and those pups looking their absolute best! 🐾
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